Zakon protiv preglasnih televizijskih reklama

Federalna komisija za komunikacije (FCC) u Sjedinjenim Američkim Državama u utorak je jednoglasno potvrdila zakon koji je u 2010. godini izglasao Senat i kojim se oglašivačima na televiziji zabranjuje pojačavanje zvuka za vrijeme reklama, objavio je CBS News.

Zakon nazvan CALM ( Commercial Advertisement Loudness Mitigation ) a stupa na snagu 13. prosinca 2012. godine i propisuje da zvuk reklama bude ekvivalentan jačini zvuka programa kojeg slušatelji i gedatelji prate.

CBS News

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The Commercial Advertisement Loudness Mitigation Act (H.R. 1084/S. 2847) (CALM Act) is legislation introduced by United States Senator Roger Wicker, a member of the United States Senate Committee on Commerce, Science and Transportation, on June 18, 2008.[1] It requires the Federal Communications Commission to regulate the audio of TV commercials from being broadcast at louder sound volumes than the TV program material they accompany.[2] The bill passed on September 29, 2010.[3] The bill requires the use of technology to ensure that commercials will be played at the same volume as the program.
Wikipedia

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Loud Commercials
Enacted into law on December 15, 2010, the Commercial Advertisement Loudness Mitigation (CALM) Act directs the Federal Communications Commission (FCC or Commission) to establish rules that prevent commercials from being broadcast at a louder volume than the program material they follow.
FCC.gov

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